Marketing Services

07 Jun 24

Gen AI for Biopharma: 5 Less Obvious Truths

In the rapidly evolving landscape of biopharma, generative AI (gen AI) is emerging as a game-changer. For companies like Amgen, which have proactively embraced gen AI, the benefits are already materializing, with even greater potential on the horizon. However, for other life sciences companies looking to leverage this technology, it’s…
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04 Jun 24

People First: Ensuring Human-Centric AI Adoption

In today’s fast-paced technological landscape, businesses are increasingly turning to Artificial Intelligence (AI) to gain a competitive edge. However, for AI initiatives to be truly effective, they must be built around—and for—the people who will use them. A human-centric approach not only enhances adoption but also fosters a culture of…
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30 May 24

Think Locally When Planning Globally with AI

In an era where artificial intelligence (AI) is reshaping industries and societies, it is crucial for leaders to adopt a nuanced approach to its implementation. While the potential of AI is vast and its applications are globally transformative, the path to realizing these benefits must consider local contexts. To implement…
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14 May 24

Sustainable Growth: The Role of Business Leaders in Unlocking Environmental Value

In today’s rapidly changing world, the intersection of sustainability, business, and technology is more crucial than ever. As companies face mounting pressure to address environmental challenges, business leaders are increasingly recognizing the importance of sustainability investments in driving financial rewards. However, unlocking sustainability value for all, at speed and scale,…
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